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The CabinM blog

Set-jetting around Scotland boosted by launch of new guide

Visit Scotland has launched a new guide to locations and properties used in TV and big screen filming called TV Set in Scotland.

Hoteliers - this really is a gift from Visit Scotland.

I’ve been saying for years that people don’t come to Scotland for a sun tan, they come for the world class scenery, genuine heritage and ancient history. More recently these demand generators have been joined by interest in locations and properties used in the filming of TV shows and films, encouraged by capture and sharing experiences on social media.

Visit Scotland has been continually evolving its efforts to facilitate the interest in Scotland’s stunning scenery and locations by producing helpful guidance such as Ancestral Tourism and Itineraries, helping visitors plan trips specifically around locations used for filming, in addition to the mainstays of castles, golf and whisky.

However, they have just gone further by producing a guide called TV Set in Scotland. Just released, this 36-page guide is organised by region and includes an index of TV programmes and films for ease of reference.

Hoteliers should not only ensure they are familiar with the guides and how to download & share them with guests but also be aware of the significance of Set-Jetters and Experiential tourists to help promote their own hotels and local areas by highlighting the connections with TV and Film.

The industry in Scotland has had experience of this type of media fuelled profile boost before with past examples including promotion of St Andrews, where Prince William attended University. Whilst inspecting a hotel I was told I was sitting at William’s favourite table – the vendor didn’t go as far as to say I had ‘just missed him’ but not surprisingly the selling agent was keen to point out the hotel bar was visited by him. St Andrews was already established in respect of film credits with iconic scenes in Chariots of Fire filmed on West Sands.

My first experience of the excitement of visiting a place that had appeared on TV was ‘Take The High Road’ – back when there was only a handful of tv channels to watch, set in the fictitious village of Glendarroch (filmed in and around Luss, Loch Lomond). More recently, Tobermory on Mull benefitted from increased visitation as the distinctive multi-coloured frontages of the harbour properties featured heavily in the BBC children’s programme Balamory. I can remember feeling swelled with pride whilst watching Skyfall when James Bond emerged from his Aston Martin with a moody looking Glencoe as a back drop. Nowadays there is global hits like Outlander, which is my Wife’s favourite for some reason - it quite rightly features heavily in the guide and is great for Scotland as filming has taken place in four of the six main regions in the guide.

Keith McBain BSc FRICS


CabinM Consulting

Hotel & Hospitality Property Consultancy